Damac Properties is a leading luxury real estate developer headquartered in Dubai, United Arab Emirates. Since its establishment in 2002 by visionary founder Hussain Sajwani, Damac has delivered prestigious residential, commercial, and leisure properties that define elegance, innovation, and global investment potential.
With a track record of excellence, Damac has completed over 48,000 homes, with more than 50,000 units in various stages of development. The brand is synonymous with sophisticated living, having created iconic towers, integrated golf communities, and branded residences in key international markets.
Global Footprint and Flagship Developments
Damac’s impact stretches far beyond Dubai, with developments across the Middle East, Europe, Asia, and North America. Signature projects include:
- Damac Hills and Damac Lagoons – self-contained luxury communities featuring international golf courses and high-end villas.
- Damac Residenze and Paramount Tower Hotel & Residences – ultra-modern towers in Dubai Marina and Business Bay.
- Damac Tower Nine Elms, London – a landmark in the UK with interiors by Versace Home.
- Branded partnerships with global icons such as Versace, Cavalli, Paramount Hotels & Resorts, and more.
Damac continues to redefine urban landscapes through world-class architecture, premium finishes, and dynamic lifestyle experiences.
Strategic Growth and Innovation
Damac’s bold approach to real estate is matched by its business acumen. Formerly listed on both the Dubai Financial Market and the London Stock Exchange, the company is now privately owned, reinforcing a nimble and aggressive strategy for international expansion.
In 2024, Damac launched real estate tokenization via blockchain partnerships, embracing digital transformation and future-ready property investment models. This innovation positions Damac at the forefront of real estate technology.
Brand Philosophy and Lifestyle Focus
Driven by a vision to deliver more than properties, Damac curates complete lifestyle ecosystems. From high-rise luxury apartments to exclusive resort-style communities, each project is designed with a focus on comfort, privacy, amenities, and lasting value.
Its marketing strategy includes global partnerships and high-visibility campaigns, including a major collaboration with Chelsea FC and luxury fashion houses, helping elevate Damac to a status-driven, globally recognized brand.
Commitment to Quality and Sustainability
Damac is committed to sustainable building practices and ESG principles across its operations. Every development adheres to strict standards in construction, innovation, and customer satisfaction, aligning with the UAE’s broader vision of smart, livable cities.
